State the facts plainly
- Say what you do, where, and for whom, in the first paragraph
- Publish prices or clear price ranges rather than hiding them
- Keep contact details in text, not only inside images
- Answer real questions in your own words on the page
Structure it
- Organisation, LocalBusiness and FAQPage structured data where it matches visible content
- Descriptive headings that mirror how people ask questions
- Short paragraphs and scannable lists
Keep it retrievable
- Server-render important content rather than loading it only after interaction
- Do not lock key information behind a form
- Show a last-reviewed date on reference content
Want this handled for you rather than by you?
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