Audit what exists
- Export your current URL list
- Identify the pages that bring traffic and enquiries
- Note the search terms already sending visitors
- List integrations and forms currently in use
Protect what works
- Map every old URL to a new one and redirect it
- Keep page titles that already rank, then improve them carefully
- Retain content that answers real customer questions
- Preserve tracking so you can compare before and after
Fix the usual problems
- Unclear main message above the fold
- Contact details buried below the fold on mobile
- Slow, uncompressed images
- Service pages that describe features rather than outcomes
- No obvious next step on any page
Want this handled for you rather than by you?
Discuss a transformation